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Geometa is proud to announce the successful implementation of our second pilot project in Yerevan, Armenia. This venture has not only expanded our reach into a foreign market but has also provided valuable insights into the challenges and opportunities that arise when working internationally. In this article, we will delve into the key aspects that we addressed during the project, emphasizing the importance of application localization, navigating local laws and regulations, organizing processes effectively, meeting market demand, and establishing a unified data standard.
Localization
One of the fundamental steps in entering a new market is adapting our product to the local culture and language. In Yerevan, we used the basic Geometa application while ensuring that the metadata was available in both Armenian and Russian. This approach allowed us to quickly address any issues that arose during the implementation process. We recognized that language barriers can hinder software installation and technical support, leading to increased project timelines. To address this challenge, we have established a strong partnership with a local integrator company in Yerevan.
Navigating Local Laws and Regulations
Operating in a foreign market necessitates a comprehensive understanding of the legal framework unique to that region. Although Armenia shares similarities with our previous projects, we acknowledged the need to familiarize ourselves with the specific regulations governing urban planning and land use in Yerevan. To gain in-depth knowledge, we conducted on-site visits, engaged with local stakeholders, and closely interacted with users. This approach allowed us to tailor our product and draft accurate terms of reference, ultimately delivering a solution that not only met customer expectations but could also be effectively utilized. Positive feedback received during the project reinforced the significance of this hands-on approach.
Meeting Market Demand
Each country has its own pace of construction and specific system requirements. In Yerevan, we recognized a high demand for a module to monitor «Unfinished Construction» due to the ongoing construction boom and influx of migrants. To address this need, we conducted a comprehensive survey to assess the suitability of our existing solution and explore the possibility of developing a new one. Understanding the market dynamics and tailoring our offerings accordingly allowed us to align with the unique requirements of the region.
Establishing a Unified Data Standard
The implementation of geoinformation systems brings to light various data-related challenges, as analytics and forecasts rely on the quality and consistency of available data. In Yerevan, we identified the need to establish an information base and develop a system of data requirements for data actualization and vectorization processes. This became particularly pertinent during the ongoing development of the general plan in Yerevan. By proactively addressing this issue, we aimed to streamline data management practices and facilitate more accurate analyses and forecasting.
The pilot project in Yerevan has been a significant experience for Geometa, allowing us to expand our presence in a foreign market while addressing the unique challenges and opportunities that arise in international settings. As we move forward, we will build upon these learnings to further strengthen our position as a global leader in the industry.
