Article content
Today, on World Tourism Day, we’re excited to showcase how Geometa is making a significant impact on the world of tourism. Tourism is not just about visiting beautiful places; it’s about preserving the cultural heritage that makes each destination unique. Geometa plays a crucial role in this endeavor by empowering decision-makers to protect and enhance cultural resources while developing cities.
Case 1: Cultural Heritage Management
At Geometa, we understand that preserving cultural heritage is vital for sustainable tourism. Our platform centralizes all relevant cultural resource data in one place, making it a powerful tool for decision-making in conservation, protection, and enhancement efforts.
Geometa provides:
- Accurate and up-to-date map-based information for effective heritage resource management.
- Integration of cultural resource data with natural resources, demography, engineering networks, and land use.
The map of cultural heritage management is a detailed map of the cultural heritage buildings as well as a digital record containing relevant information and photos
- Zoning strategies to minimize negative impacts on cultural resources.
Screenshot of a map showing an area of state significance (cultural heritage precinct). The map displays two types of protection zones: protection zones for cultural heritage and restricted use zones in the vicinity of heritage sites.
- Online portals for public engagement and community support.
An excellent example of Geometa’s impact is in Kazan City where it has successfully managed 589 cultural heritage objects, including UNESCO-listed sites like the Kazan Kremlin.
Case 2: Urban Analytics through Digital Footprints
To make tourism truly memorable, understanding what makes a city attractive is essential. Geometa’s «Urban Analytics» module analyzes digital footprints, such as geolocated street photos on social networks, to assess the attractiveness of urban environments.
This module includes:
- Classification of street photos using advanced neural networks.
- Translation of images into geolocation points.
- Building line graphs to visualize trends in photo frequency.
These insights are invaluable for:
- Planning tourist routes.
- Enhancing public spaces.
- Identifying trends in photo activity over time.
Real-life examples from Kazan demonstrate how Geometa’s tool helps evaluate the popularity of urban spaces and measure the success of renovation projects. It allows city administrations to make data-driven decisions and transform cities into more attractive and visitor-friendly destinations.
On this World Tourism Day, let’s celebrate the power of technology in preserving cultural heritage and making our cities more appealing to tourists.
